Privacy Policy

Version 12/1/12: Effective December 1, 2012

Guidebox, Inc. ('Guidebox' or 'we') operates This Privacy Policy describes Guidebox's use and sharing of personally identifiable information ('PII'-- your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to Guidebox when they register (also known as 'Registration PII').'The Term 'User' refers to a Visitor or a Member. This Privacy Policy applies to the services offered by Guidebox, including any Guidebox-branded URL (the 'Guidebox Website'), the Guidebox instant messaging service, the Guidebox application developer service and other features (for example, music and video embedded players), Guidebox mobile services, and any other features, content, or applications offered from time to time by Guidebox in connection with the Guidebox Website (collectively, the 'Guidebox Services'). The Guidebox Services are hosted in the United States.

The Guidebox Website is a general audience site and does not knowingly collect PII from children under 13 years of age.

From time to time Guidebox may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the Guidebox Services, or technology, and such modifications shall be effective upon posting by Guidebox on the Guidebox Website. Your continued use of the Guidebox Services after Guidebox posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If Guidebox materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.


You can use the Guidebox Service on third-party social networks, such as Facebook, and connect with third-party social networks through the Guidebox. With your consent, Guidebox may send the social networking service information about you, including information about your use of the Guidebox Services. These social networking services also may collect certain technical information about you, such as the IP address of the device you are using to access the Guidebox Services and the URL of the page you are viewing.


General. When Guidebox collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of Guidebox. In addition, Guidebox collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the Guidebox Services, track usage, and for security purposes.

Guidebox Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively 'Profile Information'). The Profile Information in a Member's profile is provided at his or her sole discretion.

Guidebox Members can change their Registration PII and Profile Information at any time and can control how Visitors, other Members and Guidebox communicate with them by controlling their account settings.

Cookies. Cookies are small bits of information that Guidebox places on your computer. Guidebox uses cookies to identify your Internet browser, store Users' preferences, and determine whether you have installed the enabling software needed to access certain material on the Guidebox Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on Guidebox Services may also contain cookies set by Internet advertising companies or advertisers (known as 'third party cookies'). Guidebox does not control these third party cookies and Users of the Guidebox Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the 'Notice' section below for more information on customized advertising on Guidebox. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. Guidebox may allow third party pixel tags to be present on Guidebox Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the Guidebox Services.


When you voluntarily provide PII to Guidebox, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses Guidebox will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, Guidebox will notify you of your options regarding our use of your PII (See 'Choice' below). Except as described in this Privacy Policy, Guidebox will not share your PII with third parties unless you have given Guidebox permission to do so (See 'Use' below).

Guidebox Services may be linked to Internet sites operated by other companies. Guidebox Services may also carry advertisements from other companies. Guidebox is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the Guidebox Services or for the privacy practices of third party Internet advertising companies. Once you leave Guidebox Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

Guidebox may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (multiple choice questions like 'Marital Status,' 'Education' and 'Children') ('Structured Profile Information'), information you add to open-ended profile fields and questions (essay questions like 'About Me,' 'Interests' and 'Movies') ('Non-Structured Profile Information') and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. For example, based on your music interests we might display an advertisement to make sure you are advised when your favorite band is coming to town. The information used for this feature does not provide your PII or identify you as an individual to third parties.

Some of the advertisements that appear on Guidebox Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of Guidebox Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address. To opt out of information collection by these companies, or to obtain information about the technologies they use or their own privacy policies, please contact those companies.


Except as described in this Privacy Policy, Guidebox will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with Guidebox.

USE: Guidebox'S USE OF PII

Guidebox will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If Guidebox obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other Guidebox Members that you may already know in the physical world, Guidebox allows Users to search for Members using Registration PII (i.e., full name or email address). Guidebox also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., schools and/or companies where Users may have attended or worked). Guidebox may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under 'Edit Profile.' Search engines may index the portion of a Member's profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from Guidebox, Guidebox may periodically use your email address to send you such materials related to the Guidebox Services, as applicable. If you want to stop receiving such materials from Guidebox, you can change your profile settings under 'Notification Settings,' or follow the unsubscribe instructions at the bottom of each email.

Guidebox employees, agents and contractors must have a business reason to obtain access to your PII. Guidebox may share your PII with those who help us manage or provide Guidebox Services' information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide Guidebox with a specific service and not for any other purpose. Guidebox may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. Guidebox also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in 'Notice' above, Guidebox may customize the advertising and marketing messages you receive on the Guidebox Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. Guidebox prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Guidebox's advertisers and business partners.

There may be instances when Guidebox may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of Guidebox, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the Guidebox Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if Guidebox sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Guidebox may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. Guidebox is not responsible under the EU local data protection laws for Member-posted information.


Guidebox uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Guidebox uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.


Whenever possible, Guidebox Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as 'Edit Profile' and 'Account Settings.'

If you ask Guidebox to stop using your PII, Guidebox will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or Guidebox's collection and use of your PII, please use the Contact Guidebox: